Selling online : The Essentials
Ecommerce still offers fabulous opportunities to grow a business very quickly. However, it is now getting competitive so there are some essentials that you must do to give yourself a vital headstart.
Know your market inside out.
It's strongly recommended that you do your research before you get into a commitment for ecommerce web site design. This is a great idea for several reasons. First, you can see how other people are selling your same product. Secondly, you can formulate your own plan to maximize sales on your own website. A great place to start is Amazon.com.
Your Homepage says a lot about you and your company.
In order to come up with a different sales approach from another person selling the same product or even something similar to your original product; you have to have an original homepage. This doesn't mean Flash Design or other gimmicks; it means coming up with something original. An original mission statement on your homepage will help develop a loyal customer following.
Easy Website Navigation Captures Sales.
This is because when someone can point and click on your site faster than any others, they will buy simply because they save time. People shop on the Internet when they can't get out to a brick and mortar store, so make sure that your site is easily navigable for faster sales.
Organization, Organization, Organization
Make your website like other sites that sell the same products. This is so that both new and old customers feel comfortable with buying your product immediately. More people will stay on your site and buy if they feel like you are a familiar retailer. This means creating a navigable site that works like the sites that people are already familiar with and already frequent. While you should never copy anyone else, there are already Internet sales formulas in place that you can use to your advantage.
Secure technology is the key to successful ecommerce.
Many small business merchants ignore the fact that if you can't process your credit card on a secure network right away, their customer might opt for a brick and mortar store where they feel more comfortable with their purchase. Invest some time in some ecommerce technology and you will make more sales right away. This is because the investment in secure technology includes secure payments, which in turn leads to more confidence in your company. This always translates into more sales.
Proof read everything you post
Your only form of communication on the Internet is writing. So it doesn't matter whether it is something as fundamental as your homepage or as substantial as an email that may land you an important contract; you have to be able to deliver written communication so that it makes an impression on your potential customers. This means taking the time to write to your niche customers so that they trust you.
Niche markets can make or break your business.
Niche markets are the key to Internet businesses because this is what Internet selling is all about. Anyone can go to a department store and find regular merchandise; what they want from the Internet is an exciting new product or service that can't be found anywhere else.
Marketing, Marketing, Marketing
Once you've sorted the e commerce website design, the marketing begins. If you've got all the basics in place, then the rest is down to promotion & marketing. there's so many different ways to market online, and unless you have large resources, it's impossible to do them all. Just find the methods you are comfortable with, that fit your style & budget and make sure marketing activities are always in your schedule.
Of course, our clients do get an unfair advantage over their competition: with 10 years experience in marketing online, we can give them a massive headstart. Not to mention the free £1 Million + Blueprint we give them : A complete ecommerce marketing course which covers traffic generation, promotion & online marketing (see below).
Next: Download our 2009 Insider Ecommerce Report below to discover the 10 Fatal Mistakes To Avoid When Starting An Ecommerce Business
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